About

  • A Strategy and product design consultancy.
  • Clients include: institutions, entrepreneurs, startups.
  • Results: performance, growth, market impact, customer engagement.
  • Goals: satisfying, simpler, competitive, customer-centered, stronger brand.
  • I work with leadership, management and staff, with feedback, assessment, accountability and goals.
  • We innovate to improve the things you do well.
  • I work directly with executives, owners, founders, architects, strategists and managers.
  • I source and lead outside expertise and resources.
  • My background is product design, systems and process analysis, learning, leadership and facilitation.
  • I have been designing and advising since 1986.

I’m a strategic design consultant focusing on digital product design to create new opportunities and solutions for businesses and their markets and customers.

I work with institutions, entrepreneurs, startups, and large and small enterprises.

With my clients I develop new business models, new marketing and communication paradigms and new products for performance, growth, market impact, customer engagement.

The result: business, products and relationships that are more satisfying, simpler to use and understand, more competitive, more customer-centered, and stronger agents of your brand.

I work with leadership, management and staff to set goals and change their business, their work, their communication, and their results. I drive change by developing solid personal and professional trust through feedback, assessment, accountability and goals.

We start with the things you do well – for your customers, profits, values, and people. Then we innovate to improve them: business models, plans, roles, products, campaigns and more.

I work directly with executives, owners, founders, architects, strategists and managers. When our solutions require outside expertise and resources, I can source and lead those teams.

My background is product design, design critique, user-centered software design, symbolic systems, systems/process analysis, learning, leadership and group, team, and organization facilitation and communication.

I have been using, thinking about, designing and building learning and communicationg tools and experiences since 1986. I have been advising, coaching and consulting about better leadership, communication, processes and products ever since.

Specialties

  • Strategic design and ideation
  • Innovation, Change management, Learning, Coaching.
  • Computing & IT Strategy.
  • Business models & strategy.
  • Agile, Ruby on Rails, Test driven development.
  • Mobile computing, iPad/iOS, Web apps, Rich internet applications.
  • Social Media and Online Marketing.
  • User Experience Design
  • Information Architecture.
  • User Interface and Interaction Design
  • User research and testing, usability.
  • User training and e-Learning.

Featured Post

Strategic Design

Caspian Design is a strategic design and innovation consultancy. We are located north of Boston with technical and creative freelancers elsewhere. We help you to create compelling, responsive, highly functional products and experiences, build new markets and business models. We drive … Continue reading

Recent Posts

UX for Startups

Talking to a colleague this afternoon about UX opportunities, we touched generally on the types of UX practices and ideas that are close to our professional hearts.
For me UX for startups is a big one. I am very interested in mobile and web app product design generated by small, passionate technical teams aiming to “change the game” in an enterprises or consumer business with high investment return.

This type of work has been part of my UX practice and we agreed to explore building a presentation around the topic.

I’ll keep you posted!

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