How the Tablet Shopping Experience Impacts Holiday Retail Sales
Thursday, November 11, 2013
11:00 AM PT/2:00 PM ET
It is expected that during the 4th quarter of 2013, U.S. online shoppers will spend $83.2 billion, which according to eMarketer, is up 15.5% over the same period last year. According to a 2012 Forrester State of Retailing Online report, 49% of retailers reported that tablet shoppers spend more per order than people shopping from computers or smart phones.
In spirit of the holiday season and current statistics, we decided to conduct a competitive benchmark study that reveals how the experience of shopping on a tablet impacts sales this upcoming Holiday Season.
Join UserZoom‘s UX Researcher, Sneha Kanneganti, and Alfonso de la Nuez, Co-CEO, in a new webinar that presents the results involving three well-known winter season retail brands: Columbia Sportswear, The North Face and Under Armour.
(See also: ”Which Retail Mobile Sites are à la Mode? Results from a UX study” by Sneha Kanneganti, Sept. 26, 2013, UX Magazine, Article No. 1097)
During this webinar, we will share the results from the 300 participant study, addressing:
- How effective is the tablet experience?
- Which brand offers better usability?
- How is it likely to influence the consumer’s final shopping decision this Holiday Season?
- How does it affect the overall brand experience?
Meet Your Speakers:
Sneha Kanneganti, User Experience Researcher at UserZoom
Sneha specializes in unmoderated remote usability testing. She also has extensive in-lab usability testing experience with various research methodologies, from in-depth interviews and task based studies to focus groups. Her background is in Information Science and Psychology and loves analyzing results and finding patterns in collective behavioral outcomes.
Alfonso de la Nuez, Co-CEO and CO-Founder at UserZoom
Alfonso de la Nuez is a Co-Founder and Co-CEO at UserZoom, Inc. Prior to starting UserZoom, he worked for Dell Computers, Icon Medialab (pioneer Web Design and Development agencies from Sweden) and Proxicom. He teaches usability and user-centered design in various universities and academic institutes and is a frequent speaker at conferences. Alfonso also co-founded XperienceConsulting which is the market leader in Spain and one of the most experienced web and mobile usability firms in Europe.